MSN's new butterfly
MSN's new butterfly
About this item
Full title
MSN's new butterfly
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-01, Vol.21 (1), p.51
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
It is only fitting that a business derided for being cocooned in Microsoft would use a butterfly as its mascot. Indeed, MSN's latest ad campaign, led by McCann-Erickson, is something of a coming-out for the service. Eschewing the hype of Internet mania, while emphasizing MSN's user experience, the over-$150 million broadcast campaign prominently fe...
Alternative Titles
Full title
MSN's new butterfly
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215049620
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215049620
Other Identifiers
ISSN
1536-2272
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