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Why a senior-centric pharmacy benefit communications strategy makes sense

Why a senior-centric pharmacy benefit communications strategy makes sense

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_216900085

Why a senior-centric pharmacy benefit communications strategy makes sense

About this item

Full title

Why a senior-centric pharmacy benefit communications strategy makes sense

Author / Creator

Publisher

New York: Aspen Publishers, Inc

Journal title

Employee Benefit Plan Review, 2003-08, Vol.58 (2), p.30

Language

English

Formats

Publication information

Publisher

New York: Aspen Publishers, Inc

More information

Scope and Contents

Contents

In Medco's research, people over the age of 55 indicated that when faced with an issue regarding their prescription drug plan, greater than 75% of the time their first action would be to pick up the phone and call. Plan sponsors who want to maximize compliance with benefit changes, and the associated savings, while managing member dissatisfaction,...

Alternative Titles

Full title

Why a senior-centric pharmacy benefit communications strategy makes sense

Authors, Artists and Contributors

Author / Creator

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_reports_216900085

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_216900085

Other Identifiers

ISSN

0013-6808

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