Do-it-yourself help
Do-it-yourself help
About this item
Full title
Do-it-yourself help
Author / Creator
Publisher
New York: Adweek LLC
Journal title
Adweek. Western advertising news, 1994-02, Vol.44 (7), p.4
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
Lord, Dentsu & Partners, which in late 1993 unseated The Colby Agency for the $15-million to $20-million HomeBase account in mid-February 1994, unveils its first campaign - and a new strategy - for the home-improvement retailer. The eight 30-second spots will attempt to position the chain as a service leader, promising more help on the shop floor a...
Alternative Titles
Full title
Do-it-yourself help
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_217385201
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_217385201
Other Identifiers
ISSN
0199-4743
How to access this item
Log in as a Library member
