Brandweek turns 10
Brandweek turns 10
About this item
Full title
Brandweek turns 10
Author / Creator
Publisher
New York: Adweek LLC
Journal title
Brandweek, 2002-11, Vol.43 (42), p.20
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
In the summer of 1992, marketers were introduced to a magazine named Brandweek, that in its own way, would break new ground. Founded in 1986 as Adweek's Marketing Week, the magazine had carved out a niche as Adweek's "client edition," carrying news and features on major marketing trends. But shifting dynamics, from the rise of in-store promotions a...
Alternative Titles
Full title
Brandweek turns 10
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_218070861
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_218070861
Other Identifiers
ISSN
1064-4318
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