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DataTalk

DataTalk

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_224771550

DataTalk

About this item

Full title

DataTalk

Author / Creator

Publisher

London: Haymarket Publishing LTD

Journal title

Direct Response, 2003-11, p.21

Language

English

Formats

Publication information

Publisher

London: Haymarket Publishing LTD

Subjects

Subjects and topics

More information

Scope and Contents

Contents

Let's face it, we data owners bombard the market with glib phrases like 'complete coverage' and 'information from every UK household' as part of our product sell. I'm not suggesting this is wrong, but it's important for users to understand what that really means - that is, the difference between known data and imputed data and in turn what that imp...

Alternative Titles

Full title

DataTalk

Authors, Artists and Contributors

Author / Creator

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_reports_224771550

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_224771550

Other Identifiers

ISSN

0952-9764

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