Live issue: Playstation 2
Live issue: Playstation 2
About this item
Full title
Live issue: Playstation 2
Author / Creator
Publisher
Teddington: Haymarket Business Publications Ltd
Journal title
Campaign, 2003-07, p.15
Language
English
Formats
Publication information
Publisher
Teddington: Haymarket Business Publications Ltd
Subjects
More information
Scope and Contents
Contents
In a watershed moment in the brand's advertising strategy, PlayStation is dropping its unmistakable dark, edgy creative for a lighter, more humorous approach. The launch of the ads will make for a few sleepless nights for TBWA and PlayStation managers as they wait to see how they are received. A strategic error in the UK would be a major setback.
Alternative Titles
Full title
Live issue: Playstation 2
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_227430310
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_227430310
Other Identifiers
ISSN
0008-2309
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