Market-Driven Communication Strategy
Market-Driven Communication Strategy
About this item
Full title
Market-Driven Communication Strategy
Author / Creator
Publisher
San Francisco: The Healthcare Forum
Journal title
The Healthcare Forum Journal, 1991-01, Vol.34 (1), p.24
Language
English
Formats
Publication information
Publisher
San Francisco: The Healthcare Forum
Subjects
More information
Scope and Contents
Contents
The 1990s has given new and singular prominence to marketing communications in the hospital's overall strategy. The goal of a hospital's communication strategy can be to increase awareness, change perceptions, influence behavior, or improve the hospital's competitive position overall. However, these goals cannot be achieved if the advertisements ar...
Alternative Titles
Full title
Market-Driven Communication Strategy
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_233519854
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_233519854
Other Identifiers
ISSN
1527-3547
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