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Lego City And Nitro Circus Strike Thrill-Seeking Partnership Via Initiative, Mediabrands' Content St...

Lego City And Nitro Circus Strike Thrill-Seeking Partnership Via Initiative, Mediabrands' Content St...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_2708081135

Lego City And Nitro Circus Strike Thrill-Seeking Partnership Via Initiative, Mediabrands' Content Studio

About this item

Full title

Lego City And Nitro Circus Strike Thrill-Seeking Partnership Via Initiative, Mediabrands' Content Studio

Author / Creator

Publisher

Surry Hills: The Misfits Media Company Pty Ltd

Journal title

B & T Weekly, 2022-08

Language

English

Formats

Publication information

Publisher

Surry Hills: The Misfits Media Company Pty Ltd

Subjects

Subjects and topics

More information

Scope and Contents

Contents

Initiative partnered with Mediabrands Content Studio to lead the campaign from idea to execution, negotiating bespoke inclusions such as LEGO installations during Nitro Circus’s Australia tour and around Nitro World Games; talent led social; co-branded marketing; on ground activations with brick-in-hand experiences; fan days with Nitro’s extreme at...

Alternative Titles

Full title

Lego City And Nitro Circus Strike Thrill-Seeking Partnership Via Initiative, Mediabrands' Content Studio

Authors, Artists and Contributors

Author / Creator

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_reports_2708081135

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_2708081135

Other Identifiers

ISSN

1325-9210

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