43 matches, 43 films: Colgate goes all in for its IPL campaign
43 matches, 43 films: Colgate goes all in for its IPL campaign
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Mumbai: Athena Information Solutions Pvt. Ltd
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English
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Mumbai: Athena Information Solutions Pvt. Ltd
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The brand's EVP of marketing breaks down the strategy. Colgate’s business between sub-brands As per Jain, the company's revenue streams in the Indian market, particularly amidst its diverse portfolio of brands, see the lion's share coming from what he terms the "core brands". [...]Jain acknowledges a prevailing trend towards premiumisation within t...
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43 matches, 43 films: Colgate goes all in for its IPL campaign
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TN_cdi_proquest_reports_3052648010
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_3052648010
