Mozilla and Meta collaborate on privacy-preserving attribution solution
Mozilla and Meta collaborate on privacy-preserving attribution solution
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London: Haymarket Business Publications Ltd
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English
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London: Haymarket Business Publications Ltd
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Mozilla and Meta have collaborated on a conversion measurement solution that would allow advertisers to track campaign performance across devices and browsers without collecting data on individual users. IPA uses a match-key concept, in which an encrypted match key is created when a user logs into a browser on one device, which allows the system to...
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Mozilla and Meta collaborate on privacy-preserving attribution solution
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TN_cdi_proquest_reports_3163433799
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_3163433799
