The Trade Desk pulls out of Google's ad auction: What are the ripple effects?
The Trade Desk pulls out of Google's ad auction: What are the ripple effects?
About this item
Full title
Author / Creator
Publisher
London: Haymarket Business Publications Ltd
Journal title
Language
English
Formats
Publication information
Publisher
London: Haymarket Business Publications Ltd
Subjects
More information
Scope and Contents
Contents
In the usual programmatic supply chain, when an impression becomes available on a publisher site/app, the Prebid.js code collects bids and creatives from ad exchanges and supply-side platforms (SSPs) and forwards these to the ad server to select a winning bid. The Trade Desk says this streamlined process "removes inefficiencies" and provides advert...
Alternative Titles
Full title
The Trade Desk pulls out of Google's ad auction: What are the ripple effects?
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_3163434360
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_3163434360
