Mattel gets creative with YouTube campaign
Mattel gets creative with YouTube campaign
About this item
Full title
Mattel gets creative with YouTube campaign
Publisher
Surry Hills: The Misfits Media Company Pty Ltd
Journal title
B & T Weekly, 2010-03
Language
English
Formats
Publication information
Publisher
Surry Hills: The Misfits Media Company Pty Ltd
Subjects
More information
Scope and Contents
Contents
Toy maker Mattel has launched a nifty campaign that makes full use of YouTube annotations for their HotWheels Custom range of toy cars.The campaign uses a similar idea as the Boone Oakley YouTube homepage, using annotations to take the user on an interactive journey.
Alternative Titles
Full title
Mattel gets creative with YouTube campaign
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_929158601
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_929158601
Other Identifiers
ISSN
1325-9210
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