Impact of COVID‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation...
Impact of COVID‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model
About this item
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Publisher
England: Wiley Subscription Services, Inc
Journal title
Language
English
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Publisher
England: Wiley Subscription Services, Inc
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Scope and Contents
Contents
During the COVID‐19 pandemic, consumers are found to be more impulsive to purchase fitness products online. Accordingly, the purpose of this study was to investigate a moderated mediation model of consumers' perception of COVID‐19 and impulse buying behavior through fear moderated by income. A total of 608 responses were collected from consumers in...
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Full title
Impact of COVID‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model
Authors, Artists and Contributors
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Record Identifier
TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_8653049
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_8653049
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ISSN
1472-0817,1479-1838
E-ISSN
1479-1838
DOI
10.1002/cb.1998
