48 results for GIESLER,+MARKUS

48 results for GIESLER,+MARKUS

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    ArticlesPeer ReviewedFull Text

    Author / Creator:Giesler, Markus
    Publisher:Chicago: American Marketing Association
    Journal title:Journal of marketing, 2012-11, Vol.76 (6), p.55-68
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Giesler, Markus
    Publisher:Oxford: The University of Chicago Press
    Journal title:The Journal of consumer research, 2008-04, Vol.34 (6), p.739-753
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Giesler, Markus ; Fischer, Eileen
    Publisher:Nuremberg: Sciendo
    Journal title:GfK marketing intelligence review, 2018-10, Vol.10 (2), p.24-28
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Giesler, Markus
    Publisher:Oxford University Press
    Journal title:The Journal of consumer research, 2024-06, Vol.51 (1), p.204-209
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Giesler, Markus
    Journal title:The Journal of consumer research, 2024-05, Vol.51 (1), p.204-209
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Giesler, Markus ; Veresiu, Ela
    Publisher:Chicago, IL: University of Chicago Press
    Journal title:The Journal of consumer research, 2014-10, Vol.41 (3), p.840-857
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    Newsletter articlesFull Text

    Author / Creator:Shaw, Gillian
    Publisher:Don Mills, Ont: Postmedia Network Inc
    Journal title:CanWest News, 2005, p.1
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    ArticlesPeer ReviewedFull Text

    Author / Creator:VERESIU, ELA ; GIESLER, MARKUS
    Publisher:Oxford University Press
    Journal title:The Journal of consumer research, 2018-10, Vol.45 (3), p.553-570
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Giesler, Markus
    Publisher:Oxford: The University of Chicago Press
    Journal title:The Journal of consumer research, 2006-09, Vol.33 (2), p.283-290
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Puntoni, Stefano ; Reczek, Rebecca Walker ; Giesler, Markus ; Botti, Simona
    Publisher:Los Angeles, CA: Sage Publications, Inc
    Journal title:Journal of marketing, 2021-01, Vol.85 (1), p.131-151
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Fischer, Eileen ; Giesler, Markus
    Publisher:New York: Springer US
    Journal title:AMS review, 2023-12, Vol.13 (3-4), p.196-199
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    ArticlesPeer ReviewedFull Text

    Author / Creator:GIESLER, MARKUS ; THOMPSON, CRAIG J.
    Publisher:Oxford: Oxford University Press
    Journal title:The Journal of consumer research, 2016-12, Vol.43 (4), p.497-508
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Schmitt, Bernd ; Cotte, June ; Giesler, Markus ; Stephen, Andrew T ; Wood, Stacy
    Publisher:Oxford University Press
    Journal title:The Journal of consumer research, 2024-10, Vol.51 (3), p.451-454
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Schmitt, Bernd ; Cotte, June ; Giesler, Markus ; Stephen, Andrew T ; Wood, Stacy
    Publisher:Oxford University Press
    Journal title:The Journal of consumer research, 2024-05, Vol.51 (1), p.1-1
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    Newspaper ArticlesFull Text

    Author / Creator:Shaw, Gillian
    Publisher:Edmonton, Alta: Postmedia Network Inc
    Journal title:Edmonton journal, 2005-06-10
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Giesler, Markus ; Thompson, Craig J.
    Journal title:The Journal of consumer research, 2016-12, Vol.43 (4), p.497-508
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Schmitt, Bernd H ; Cotte, June ; Giesler, Markus ; Stephen, Andrew T ; Wood, Stacy
    Publisher:Oxford University Press
    Journal title:The Journal of consumer research, 2022-01, Vol.48 (5), p.753-755
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Luedicke, Marius K. ; Thompson, Craig J. ; Giesler, Markus
    Publisher:Oxford: The University of Chicago Press
    Journal title:The Journal of consumer research, 2010-04, Vol.36 (6), p.1016-1032
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    ArticlesPeer ReviewedFull Text

    Author / Creator:BRUNK, KATJA H. ; GIESLER, MARKUS ; HARTMANN, BENJAMIN J.
    Publisher:Oxford University Press
    Journal title:The Journal of consumer research, 2018-04, Vol.44 (6), p.1325-1342
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