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Publisher:Lanham, Md. : Scarecrow Press, 2002.
Date:2002.
Call Numbers:NQ025.344/7
For use in the Library
10 results for MURTHA,+Brian+R
10 results for MURTHA,+Brian+R
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ArticlesPeer ReviewedFull TextAuthor / Creator:Kashyap, Vishal ; Murtha, Brian R.Publisher:Los Angeles, CA: American Marketing AssociationJournal title:Journal of marketing, 2017-05, Vol.81 (3), p.130-153View online as a Library memberAccess ebook if you are in the Library. Registered NSW residents may log in from home.Export record to excel
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ArticlesPeer ReviewedFull TextAuthor / Creator:Challagalla, Goutam ; Murtha, Brian R. ; Jaworski, BernardPublisher:Chicago: Sage Publications, IncJournal title:Journal of marketing, 2014-07, Vol.78 (4), p.4-20View online as a Library memberAccess ebook if you are in the Library. Registered NSW residents may log in from home.Export record to excel
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ArticlesPeer ReviewedFull TextAuthor / Creator:Kidwell, Blair ; Hardesty, David M. ; Murtha, Brian R. ; Sheng, ShibinPublisher:American Marketing AssociationJournal title:Journal of marketing, 2011-01, Vol.75 (1), p.78-95View online as a Library memberAccess ebook if you are in the Library. Registered NSW residents may log in from home.Export record to excel
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ArticlesPeer ReviewedFull TextAuthor / Creator:Butt, Moeen Naseer ; Antia, Kersi D. ; Murtha, Brian R. ; Kashyap, VishalPublisher:Los Angeles, CA: American Marketing AssociationJournal title:Journal of marketing, 2018-01, Vol.82 (1), p.74-92View online as a Library memberAccess ebook if you are in the Library. Registered NSW residents may log in from home.Export record to excel
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ArticlesPeer ReviewedFull TextAuthor / Creator:Kidwell, Blair ; Hardesty, David M ; Murtha, Brian R ; Sheng, ShibinPublisher:Chicago: SAGE PUBLICATIONS, INCJournal title:Journal of marketing, 2011-01, Vol.75 (1), p.78-95View online as a Library memberAccess ebook if you are in the Library. Registered NSW residents may log in from home.Export record to excel
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ArticlesPeer ReviewedFull TextAuthor / Creator:Murtha, Brian R. ; Challagalla, Goutam ; Kohli, Ajay K.Publisher:Linthicum: INFORMSJournal title:Management science, 2011-09, Vol.57 (9), p.1580-1593View online as a Library memberAccess ebook if you are in the Library. Registered NSW residents may log in from home.Export record to excel
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ArticlesPeer ReviewedFull TextAuthor / Creator:MURTHA, Brian R ; CHALLAGALLA, Goutam ; KOHLI, Ajay KPublisher:Hanover, MD: Institute for Operations Research and the Management SciencesJournal title:Management science, 2011, Vol.57 (9), p.1580-1593View online as a Library memberAccess ebook if you are in the Library. Registered NSW residents may log in from home.Export record to excel
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ArticlesPeer ReviewedFull TextPublisher:Publications Group of the American Marketing AssociationJournal title:Journal of marketing, 2010, Vol.75 (1), p.78-95View online as a Library memberAccess ebook if you are in the Library. Registered NSW residents may log in from home.Export record to excel
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ArticlesPeer ReviewedFull TextAuthor / Creator:Kidwell, Blair ; Hardesty, David M ; Murtha, Brian R ; Sheng, ShibinPublisher:Nuremberg: De Gruyter PolandJournal title:NIM Marketing Intelligence Review, 2012-05, Vol.4 (1), p.24View online as a Library memberAccess ebook if you are in the Library. Registered NSW residents may log in from home.