Export record to excel
File type to download
ArticlesPeer ReviewedFull Text
Author / Creator:ANDERSON, ERIC T. ; SIMESTER, DUNCAN I.
Publisher:Chicago: Sage Publications, Inc
Journal title:Journal of marketing research, 2014-06, Vol.51 (3), p.249-269
View online as a Library member
Access ebook if you are in the Library. Registered NSW residents may log in from home.