Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun...
Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun...
Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.
About this item
Full title
Publisher
Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006.
Date
2006.
Call Numbers
N658.8343/21
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxxv, 405 p. : ill. ; 24 cm.
Publication information
Publisher
Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006.
Place of Publication
New Jersey
Date Published
2006.
Subjects
Subject Keywords
- Image (Psychology)
More information
Alternative Titles
Full title
Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.8343/21
Record Identifier
74VK6kjWqlzX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK6kjWqlzX
Other Identifiers
ISBN
0805852166 (alk. paper)
9780805852165 (alk. paper)
DDC
658.8343
MMS ID
991020991729702626
