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ebooks
Consumer Republic [electronic resource] : using brands to get what you want, make corporations behave, and maybe even save the world.
Author / Creator:Philp, Bruce.
Publisher:Carlton North : Scribe Publications, 2011.
Date:2011.
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Access ebook if you are in the Library. Registered NSW residents may log in from home.
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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
Author / Creator:Haig, Matt.
Publisher:London : Kogan Page Limited, 2003.
Date:2003.
Call Numbers:N658.827/33
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Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.
Author / Creator:Jacoby, Jacob.
Publisher:New York : Wiley, c1978.
Call Numbers:T0314291
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Co-branding : the science of alliance / editors Tom Blackett, Bob Boad.
Publisher:London, Macmillan, c1999.
Call Numbers:N658.827/19
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Brand hijack : marketing without marketing / Alex Wipperfürth.
Author / Creator:Wipperfürth, Alex.
Publisher:New York : Portfolio, 2005.
Date:2005.
Call Numbers:N658.827/40
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Repeat-buying : facts, theory, and applications / A.S.C. Ehrenberg.
Author / Creator:Ehrenberg, A. S. C. (Andrew Samuel Christopher), 1926-
Publisher:London : Griffin ; New York : Oxford University Press, 1988.
Edition:New ed.
Date:1988.
Call Numbers:N658.834/28
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Creating customer loyalty.
Publisher:London : Kogan Page ; Manchester Open Learning, 1993.
Date:1993.
Call Numbers:N658.812/58
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All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg.
Author / Creator:Hallberg, Garth.
Publisher:New York : John Wiley & Sons, c1995.
Call Numbers:N658.84/85
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The economics of the brand : a marketing analysis / Trevor Watkins.
Author / Creator:Watkins, Trevor.
Publisher:London ; New York : McGraw-Hill, c1986.
Call Numbers:N658.8343/1
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The economics of quality, grades, and brands / Peter Bowbrick.
Author / Creator:Bowbrick, P. (Peter)
Publisher:London ; New York : Routledge, 1992.
Date:1992.
Call Numbers:N658.562/109
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Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi.
Author / Creator:Marconi, Joe.
Publisher:Chicago, Ill. : Probus Pub. Co., c1993.
Call Numbers:N658.827/10
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Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher.
Author / Creator:Weilbacher, William M.
Publisher:Lincolnwood, Ill. : NTC Business Books, c1993.
Call Numbers:N658.827/12
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Books
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
Author / Creator:Haig, Matt.
Publisher:London ; Philadelphia : Kogan Page, 2011.
Edition:2nd ed.
Date:2011.
Call Numbers:N658.827/79
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Buyer-supplier relationships and brand strategy within commoditised industries [electronic resource] : a suggested theoretical framework / Melina M. Parker, Jody Evans, Kerrie Bridsoni.
Author / Creator:Parker, Melina M.
Publisher:[Melbourne] : Melbourne Business School, 2005.
Date:2005.
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Freely accesible: Archived version.
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Books
Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.
Publisher:Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006.
Date:2006.
Call Numbers:N658.8343/21
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The soul of the new consumer : the attitudes, behaviors, and preferences of E-customers / Laurie Windham with Ken Orton.
Author / Creator:Windham, Laurie.
Publisher:New York : Allworth Press, c2000.
Call Numbers:N658.834/38
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Books
Branded : the buying and selling of teenagers / Alissa Quart.
Author / Creator:Quart, Alissa.
Publisher:Cambridge, MA : Perseus Publishing, c2003.
Call Numbers:N658.834/40
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Books
Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey and Arch Woodside.
Author / Creator:Trappey, Randolph J.
Publisher:New York : Palgrave Macmillan, 2004.
Date:2004.
Call Numbers:N658.8343/111
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Consumer Republic [electronic resource] : using brands to get what you want, make corporations behave, and maybe even save the world.

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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

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Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.

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Co-branding : the science of alliance / editors Tom Blackett, Bob Boad.

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Brand hijack : marketing without marketing / Alex Wipperfürth.

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Repeat-buying : facts, theory, and applications / A.S.C. Ehrenberg.

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Creating customer loyalty.

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All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg.

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The economics of the brand : a marketing analysis / Trevor Watkins.

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The economics of quality, grades, and brands / Peter Bowbrick.

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Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi.

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Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher.

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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

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Buyer-supplier relationships and brand strategy within commoditised industries [electronic resource] : a suggested theoretical framework / Melina M. Parker, Jody Evans, Kerrie Bridsoni.

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Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.

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The soul of the new consumer : the attitudes, behaviors, and preferences of E-customers / Laurie Windham with Ken Orton.

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Branded : the buying and selling of teenagers / Alissa Quart.

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Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey and Arch Woodside.

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