Beyond branding : how savvy marketers build brand equity to create products and open new markets / J...
Beyond branding : how savvy marketers build brand equity to create products and open new markets / J...
Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi.
About this item
Full title
Author / Creator
Publisher
Chicago, Ill. : Probus Pub. Co., c1993.
Call Numbers
N658.827/10
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 213 p. : ill. ; 24 cm.
Publication information
Publisher
Chicago, Ill. : Probus Pub. Co., c1993.
Place of Publication
Illinois
Date Published
c1993.
Subjects
More information
Scope and Contents
Summary
In this visionary look at brand marketing, the reader will find keys to building brand equity; creating "top-of-mind" awareness, integrity and loyalty for the brand; judging whether a line-extension strategy is right for a company's and brand's market position and evaluating when and why brand building and line extensions have created stellar succe...
Alternative Titles
Full title
Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 201-203) and index.
Contextual Information
Date Copyright
c1993.
Identifiers
Primary Identifiers
Call Numbers
N658.827/10
Record Identifier
74VKKBXj0mgl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKKBXj0mgl
Other Identifiers
ISBN
1557384282
9781557384287
DDC
658.827
MMS ID
991022005509702626
