Brand hijack : marketing without marketing / Alex Wipperfürth.
Brand hijack : marketing without marketing / Alex Wipperfürth.
About this item
Full title
Author / Creator
Publisher
New York : Portfolio, 2005.
Date
2005.
Call Numbers
N658.827/40
Record Identifier
MMS ID
Language
Spanish
Formats
Physical Description
Physical content
vii, 280 p. : ill. ; 24 cm.
Contents
Ch. 1. The "no marketing" myth -- Ch. 2. Public property : the serendipitous hijack -- Ch. 3. The marketer's guide to the serendipitous hijack -- Ch. 4. A "no marketing" illusion : the co-created hijack -- Ch. 5. A dangerous attitude -- Ch. 6. The marketer's guide to the co-created hijack -- Ch. 7....
Publication information
Publisher
New York : Portfolio, 2005.
Place of Publication
New York (State)
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
"Welcome to marketing without marketing: the emergence of the hijacked brand. Don't let the all-too-clever subtitle fool you. Far from representing the absence of marketing, this book describes the most complex sort of marketing possible, as well as the least understood." "Brand Hijack offers a practical how-to guide to marketing that finally engag...
Alternative Titles
Full title
Brand hijack : marketing without marketing / Alex Wipperfürth.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 259-270) and index.
Identifiers
Primary Identifiers
Call Numbers
N658.827/40
Record Identifier
74VKP0ExXmkO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKP0ExXmkO
Other Identifiers
ISBN
1591840783 (acid-free paper)
9781591840787 (acid-free paper)
DDC
658.827
MMS ID
991019756399702626
