Handbook of Niche Marketing [electronic resource] : Principles and Practice
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Handbook of Niche Marketing [electronic resource] : Principles and Practice
Handbook of Niche Marketing [electronic resource] : Principles and Practice
About this item
Full title
Author / Creator
Publisher
Hoboken : Taylor and Francis, 2013.
Alternative title
Date
2013.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (279 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
Front Cover; Handbook of Niche Marketing Principles and Practice; Copyright Page; Contents; About the Editor; Contributors; Foreword; Introduction; About the Project: The Need for a Book on Niche Marketing; About the Readings; Part I: Background Concepts and Applications; Chapter 1. Niche Marketing...
Conclusions and RecommendationsSuggested Further Reading; Chapter 2. Principles of Global Niche Marketing Strategies: An Early Conceptual Framework; Introduction; Increasing Segmentation of Markets; Niche As Survival Strategy; Exploiting: Carving Niches by Existing Companies; Niche Marketing Strateg...
IntroductionAn Ecological Approach to Cannibalization; Empirical Illustration; Line Pruning; Brand Image; Conclusion; Chapter 4. An Ecological Niche Theory Approach to the Measurement of Brand Competition; Abstract; Introduction; Measuring Competition; Measuring Niche Overlap; Empirical Demonstratio...
ConclusionAppendix: Distribution Estimation and Comparison Approaches; Chapter 6. High Tech, High Performance: The Synergy of Niche Strategy and Planning Focus in Technological Entrepreneurial Firms; Introduction; Scope of Entry: Niche Strategy; Differentiation: Quality/Service; Strategic Implementa...
Chapter 7. Crafting a Niche in a Crowded Market: The Case of Palliser Estate Wines of Martinborough (New Zealand)Introduction; The New Zealand Wine Industry and the Global Wine Trade; Palliser Estate Wines of Martinborough; Discussion and Conclusion; Chapter 8. Niche Marketing for Hotel Managers; Ab...
Introduction
Publication information
Publisher
Hoboken : Taylor and Francis, 2013.
Date Published
2013.
Subjects
More information
Scope and Contents
Summary
Get closer to ?tailor made? marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential arti...
Alternative Titles
Full title
Handbook of Niche Marketing [electronic resource] : Principles and Practice
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
Description based upon print version of record.
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VKVkm6pWpZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVkm6pWpZ
Other Identifiers
ISBN
1-136-41988-8
0-203-05032-0
DDC
658.4/02 658.402
MMS ID
991024179994802626
