Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson.
Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson.
Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson.
About this item
Full title
Author / Creator
Publisher
French's Forest NSW : Pearson Australia, 2014.
Date
2014.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (xix, 708 pages : colour illustrations.
Content type
text
Media type
computer
Carrier type
online resource
Publication information
Publisher
French's Forest NSW : Pearson Australia, 2014.
Edition
6th edition.
Series
Place of Publication
New South Wales
Date Published
2014.
Access and use
Access Conditions
Subjects
More information
Scope and Contents
Summary
A trusted resource for Consumer Behaviour theory and practice. The sixth edition of this Australian text Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer beh...
Alternative Titles
Full title
Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Always learning
Includes bibliographical references and index.
System details note
Mode of access: Available online.
Identifiers
Primary Identifiers
Record Identifier
74VKVxoQM6qA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVxoQM6qA
Other Identifiers
ISBN
9781486014347 PDF
MMS ID
991024248855302626
How to access this item
National edeposit: Onsite at State Library of New South Wales
