A better advertising planning grid / John R. Rossiter, Larry Percy, Robert J. Donovan.
A better advertising planning grid / John R. Rossiter, Larry Percy, Robert J. Donovan.
About this item
Full title
Author / Creator
Publisher
Kensington [N.S.W.] : Australian Graduate School of Management, University of New South Wales, 1989.
Date
1989.
Call Numbers
Q659.111/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
31 p. : ill. ; 30 cm.
Publication information
Publisher
Kensington [N.S.W.] : Australian Graduate School of Management, University of New South Wales, 1989.
Place of Publication
New South Wales
Date Published
1989.
Subjects
More information
Alternative Titles
Full title
A better advertising planning grid / John R. Rossiter, Larry Percy, Robert J. Donovan.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Working paper series / University of New South Wales, Australian Graduate School of New South Wales ; 89-039.
Includes bibliographical references.
Identifiers
Primary Identifiers
Call Numbers
Q659.111/1
Record Identifier
74VKZw6q2WVO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKZw6q2WVO
Other Identifiers
DDC
659.111
MMS ID
991018534739702626
