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Books
A better advertising planning grid / John R. Rossiter, Larry Percy, Robert J. Donovan.
Author / Creator:Rossiter, John R.
Publisher:Kensington [N.S.W.] : Australian Graduate School of Management, University of New South Wales, 1989.
Date:1989.
Call Numbers:Q659.111/1
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Books
Development and testing of a model of consideration set formation / John H. Roberts, James M. Lattin.
Author / Creator:Roberts, John H.
Publisher:Kensington [N.S.W.] : Australian Graduate School of Management, University of New South Wales, 1990.
Date:1990.
Call Numbers:Q658.8343/7
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Pattern-matching purchase behavior and stochastic brand choice : a low involvement model / Franz L. Winter, John R. Rossiter.
Author / Creator:Winter, Franz Leopold.
Publisher:Kensington [N.S.W.] : Australian Graduate School of Management, University of New South Wales, 1989.
Date:1989.
Call Numbers:Q658.8342/11
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