Managing services marketing : text and readings / John E.G. Bateson.
Managing services marketing : text and readings / John E.G. Bateson.
About this item
Full title
Managing services marketing : text and readings / John E.G. Bateson.
Author / Creator
Publisher
Fort Worth : Dryden Press, c1995.
Call Numbers
NQ658.8/54
Record Identifier
74VMBgGMmxMl
MMS ID
991002435959702626
Language
English
Formats
Physical Description
Physical content
xvii, 680 p. : ill. ; 24 cm.
Publication information
Publisher
Fort Worth : Dryden Press, c1995.
Edition
3rd ed.
Place of Publication
Texas
Date Published
c1995.
Subjects
More information
Alternative Titles
Full title
Managing services marketing : text and readings / John E.G. Bateson.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Dryden Press series in marketing.
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1995.
Identifiers
Primary Identifiers
Call Numbers
NQ658.8/54
Record Identifier
74VMBgGMmxMl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMBgGMmxMl
Other Identifiers
ISBN
0030986664
9780030986666
DDC
658.8
MMS ID
991002435959702626
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