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Consumer behaviour / Leon Schiffman ... [et al.].
Consumer behaviour / Leon Schiffman ... [et al.].
About this item
Full title
Publisher
Frenchs Forest, N.S.W. : Pearson Australia, c2011.
Call Numbers
Q658.8342/22 , GQ 2014/705
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvii, 662 p. : col. ill. ; 26 cm.
Contents
Pt 1 Introduction 1. The foundations of consumer behaviour -- Pt 2 The consumer as an individual 2. Consumer needs and motivation -- 3. Personality and self-concept -- 4. Consumer perception -- 5. Learning and consumer involvement -- 6. The nature of consumer attitudes -- Pt 3 Consumers in their soc...
Publication information
Publisher
Frenchs Forest, N.S.W. : Pearson Australia, c2011.
Edition
5th ed.
Place of Publication
New South Wales
Date Published
c2011.
Subjects
More information
Scope and Contents
Summary
The fourth edition of this best-selling Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of the discipline. It retains the strong empirical and market segmentation approach that has made previous editions so popular with lecturers and students alike. New a...
Alternative Titles
Full title
Consumer behaviour / Leon Schiffman ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
"Authorised adaptation from the United States edition, entitled Consumer behaviour, 10th edition, ISBN 978-0-13-5053010, published by Pearson Education Inc, publishing as Prentice-Hall, Copyright c2010"--T.p. verso.
"Fifth adaptation edition" --verso t.p.
5th [Australian] ed.
Previous ed.: 2008.
Includes bibliographical references and index.
State Reference Library copy: transferred from REF NQ658.8342/18....
Contextual Information
Date Copyright
c2011.
Identifiers
Primary Identifiers
Call Numbers
Q658.8342/22 , GQ 2014/705
Record Identifier
74VMlLzQLbrO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMlLzQLbrO
Other Identifiers
ISBN
9781442520103 (pbk.)
DDC
658.8342
MMS ID
991003355949702626
