Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter.
Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter.
Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter.
About this item
Full title
Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter.
Author / Creator
Publisher
New York : bMcGraw-Hill, 1964.
Date
1964.
Call Numbers
T0314182
Record Identifier
74Vv5oLWZA8Z
MMS ID
991017782129702626
Language
English
Formats
Physical Description
Physical content
xvi, 486 p. : ill. ; 22 cm.
Publication information
Publisher
New York : bMcGraw-Hill, 1964.
Place of Publication
New York (State)
Date Published
1964.
Subjects
More information
Alternative Titles
Full title
Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
McGraw-Hill series in marketing and advertising.
Bibliography: p. 479-480.
Bibliography: pp.479-480.
Includes index.
Transferred from: N658.83/17.
Identifiers
Primary Identifiers
Call Numbers
T0314182
Record Identifier
74Vv5oLWZA8Z
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5oLWZA8Z
Other Identifiers
ISBN
007016780X
DDC
658.834
MMS ID
991017782129702626
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