The economics of the brand : a marketing analysis / Trevor Watkins.
The economics of the brand : a marketing analysis / Trevor Watkins.
About this item
Full title
The economics of the brand : a marketing analysis / Trevor Watkins.
Author / Creator
Publisher
London ; New York : McGraw-Hill, c1986.
Call Numbers
N658.8343/1
Record Identifier
74VvMxwLLKWX
MMS ID
991007322469702626
Language
English
Formats
Physical Description
Physical content
x, 161 p. : ill. ; 25 cm.
Publication information
Publisher
London ; New York : McGraw-Hill, c1986.
Place of Publication
England
Date Published
c1986.
Subjects
More information
Alternative Titles
Full title
The economics of the brand : a marketing analysis / Trevor Watkins.
Authors, Artists and Contributors
Author / Creator
Notes
General note
McGraw-Hill marketing series.
Includes bibliographies and indexes.
Contextual Information
Date Copyright
c1986.
Identifiers
Primary Identifiers
Call Numbers
N658.8343/1
Record Identifier
74VvMxwLLKWX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvMxwLLKWX
Other Identifiers
ISBN
007084156X (pbk.) :
DDC
658.8343
MMS ID
991007322469702626
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