Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.
Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.
Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.
About this item
Full title
Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.
Author / Creator
Publisher
New York : Wiley, c1978.
Call Numbers
T0314291
Record Identifier
74VvXr5rzDNb
MMS ID
991011037379702626
Language
English
Formats
Physical Description
Physical content
xiv, 157 p. : ill. ; 22 cm.
Publication information
Publisher
New York : Wiley, c1978.
Place of Publication
New York (State)
Date Published
c1978.
Subjects
More information
Alternative Titles
Full title
Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Wiley series on marketing management.
"A Ronald Press publication."
Includes indexes.
Bibliography: p. 121-149.
Transferred from: N658.834/20.
Contextual Information
Date Copyright
c1978.
Identifiers
Primary Identifiers
Call Numbers
T0314291
Record Identifier
74VvXr5rzDNb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvXr5rzDNb
Other Identifiers
ISBN
0471028452
9780471028451
DDC
658.834
MMS ID
991011037379702626
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