Consumer Republic [electronic resource] : using brands to get what you want, make corporations behav...
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Consumer Republic [electronic resource] : using brands to get what you want, make corporations behav...
Consumer Republic [electronic resource] : using brands to get what you want, make corporations behave, and maybe even save the world.
About this item
Full title
Author / Creator
Publisher
Carlton North : Scribe Publications, 2011.
Date
2011.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (288 p.)
Contents
Contents; Preface; Introduction: After the Orgy of Consumption; PART ONE: The Corporation is a Cow: A Brief Cultural History of Brands, Starring You; 1. Pro Logo; 2. The Corporation is a Cow; 3. ""Ladies and Gentlemen, The Beatles!""; 4. Keeping Up with the Darwins; PART TWO: The New Black: Mindful...
11: Buying the Change You Wish to See in the WorldEPILOGUE: In Which Capitalism Acquires a Conscience, and Everything Works Perfectly; Acknowledgements; Notes and Sources; Index.
Publication information
Publisher
Carlton North : Scribe Publications, 2011.
Date Published
2011.
Access and use
Access Conditions
Available for use in the Library. Available from home to registered NSW residents.
Subjects
More information
Scope and Contents
Summary
If we really want to save the world, maybe we should start at the mall. Consumer Republic's message begins with this single, inarguable truth: brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them...
Alternative Titles
Full title
Consumer Republic [electronic resource] : using brands to get what you want, make corporations behave, and maybe even save the world.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Description based upon print version of record.
Identifiers
Primary Identifiers
Record Identifier
74VvxVd6P5Wy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvxVd6P5Wy
Other Identifiers
ISBN
9781921753701
DDC
658.408
MMS ID
991016749199702626
