The antecedent role of customer-to-employee relationships in the development of customer-to-firm rel...
The antecedent role of customer-to-employee relationships in the development of customer-to-firm relationships
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Publisher
London: Routledge
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Language
English
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London: Routledge
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Contents
In this study, a customer-to-employee (C-E) relationship construct is employed to test the antecedent role of C-E relationships in the development of customer-to-firm relationships. The authors propose a conceptual model of the relationships that are hypothesized to exist among the constructs of 'rapport', 'relational benefits', 'affective commitme...
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Full title
The antecedent role of customer-to-employee relationships in the development of customer-to-firm relationships
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TN_cdi_econis_primary_633769460
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_econis_primary_633769460
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ISSN
0264-2069
E-ISSN
1743-9507
DOI
10.1080/02642060802311286