In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions
In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions
About this item
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Author / Creator
Publisher
Los Angeles, CA: Sage Publications, Inc
Journal title
Language
English
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Publisher
Los Angeles, CA: Sage Publications, Inc
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Scope and Contents
Contents
In the context of user-generated content (UGC), mobile devices have made it easier for consumers to review products and services in a timely manner. In practice, some UGC sites indicate if a review was posted from a mobile device. For example, TripAdvisor uses a "via mobile" label to denote reviews from mobile devices. However, the extent to which...
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Full title
In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions
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Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2287424328
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2287424328
Other Identifiers
ISSN
0022-2437
E-ISSN
1547-7193
DOI
10.1177/0022243719834514
