Consumer-retailer emotional attachment: some antecedents and the moderating role of attachment anxie...
Consumer-retailer emotional attachment: some antecedents and the moderating role of attachment anxiety
About this item
Full title
Author / Creator
Publisher
Bradford: Emerald
Journal title
Language
English
Formats
Publication information
Publisher
Bradford: Emerald
Subjects
More information
Scope and Contents
Contents
The purpose of the study is to investigate loyalty building and the creation of affectionate bonds in the consumer-firm dyad. The study relies on face-to-face personal interviews in the context of grocery store retailing. The results identify the significant predictors of consumer-firm emotional attachment to be firm trust, trust in employees, like...
Alternative Titles
Full title
Consumer-retailer emotional attachment: some antecedents and the moderating role of attachment anxiety
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_749469373
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_749469373
Other Identifiers
ISSN
0309-0566
E-ISSN
1758-7123
DOI
10.1108/03090561011062934
