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Books
Sports media, marketing, and management : breakthroughs in research and practice / [edited by] Information Resources Management Association, USA.
Publisher:Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), [2018]
Call Numbers:GQ 2018/0432
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Manuscripts
Norfolk Island convict papers, ca. 1842-1867
Author / Creator:Evans (convict)
Date:ca. 1842-1867
Call Numbers:DLMS 102 , DLMSQ 168
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Books
Liars and letters anonymous : the case book of an expert witness / Oscar Adolf Mendelsohn.
Author / Creator:Mendelsohn, Oscar, 1896-1978.
Publisher:Melbourne : Landsdowne Press, 1961.
Date:1961.
Call Numbers:364.9901/1A1
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ebooks
Corporate and organizational identities : integrating strategy, marketing, communication, and organizational perspectives / edited by Bertrand Moingeon and Guillaume Soenen.
Publisher:London ; New York : Routledge, 2002.
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Non-Musical Sound Recordings | Audiobooks
The forgotten girls / by Sara Blaedel ; translated by Signe Rød Golly.
Author / Creator:Blædel, Sara author.
Publisher:[Ashland, Oregon] : Blackstone Audio, Inc. ; New York, NY : Hachette Audio, [2015]
Edition:Unabridged.
Call Numbers:TB/09302
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Books
Risk assessment and management in pervasive computing : operational, legal, ethical, and financial perspectives / Varuna Godara, [editor].
Publisher:Hershey Pa. : Information Science Reference, c2009 [i.e. 2008]
Call Numbers:NQ004.165/16
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Manuscripts | Non-Musical Sound Recordings
Salmon family - Malcolm Salmon - papers, 1927-1986
Date:1927-1986
Call Numbers:MLMSS 6105/Boxes 1-8 , MLMSS 6105/Box 9X , MLMSS 6105/Boxes 10-15 , MLOH 197
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Books
Merger regulation : a review of the draft merger guidelines administered by the Australian Competition and Consumer Commission Industry Commission.
Author / Creator:Australia. Industry Commission.
Publisher:Belconnen, A.C.T. : Industry Commission, 1996.
Date:1996.
Call Numbers:N338.830994/5
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ArticlesPeer ReviewedFull Text
The impact of university brand identification and eWOM behaviour on students' psychological well-being: a multi-group analysis among active and passive social media users
Author / Creator:Lee, Daisy ; Ng, Peggy M. L. ; Bogomolova, Svetlana
Publisher:Helensburg: Routledge
Journal title:Journal of marketing management, 2020-02, Vol.36 (3-4), p.384-403
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ArticlesPeer ReviewedFull Text
Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification
Author / Creator:Yoshida, Masayuki ; Gordon, Brian S. ; James, Jeffrey D.
Publisher:London: Palgrave Macmillan UK
Journal title:The journal of brand management, 2021-09, Vol.28 (5), p.481-494
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ArticlesPeer ReviewedFull Text
Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Author / Creator:Haupt, Martin ; Wannow, Stefanie ; Marquardt, Linda ; Graubner, Jana Shanice ; Haas, Alexander
Publisher:Santa Barbara: Emerald Publishing Limited
Journal title:The journal of product & brand management, 2023-11, Vol.32 (8), p.1248-1273
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ArticlesPeer ReviewedFull Text
Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment
Author / Creator:He, Yi ; Chen, Qimei ; Lee, Ruby P. ; Wang, Yonggui ; Pohlmann, Attila
Publisher:Elsevier Inc
Journal title:Journal of interactive marketing, 2017-05, Vol.38 (1), p.1-11
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ArticlesPeer ReviewedFull Text
Investigating antecedents and consequences of brand identification
Author / Creator:Kuenzel, Sven ; Vaux Halliday, Sue
Publisher:Santa Barbara: Emerald Group Publishing Limited
Journal title:The journal of product & brand management, 2008-08, Vol.17 (5), p.293-304
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ArticlesPeer ReviewedFull Text
Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors
Author / Creator:Helm, Sabrina Verena ; Renk, Uwe ; Mishra, Anubha
Publisher:Bradford: Emerald Group Publishing Limited
Journal title:European journal of marketing, 2016-02, Vol.50 (1/2), p.58-77
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ArticlesPeer ReviewedFull Text
“Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism
Author / Creator:Itani, Omar S
Publisher:Bradford: Emerald Publishing Limited
Journal title:European journal of marketing, 2021-04, Vol.55 (4), p.1023-1066
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ArticlesPeer ReviewedFull Text
The Influence of Organizations' Tax Avoidance Practices on Consumers' Behavior: The Role of Moral Reasoning Strategies, Political Ideology, and Brand Identification
Author / Creator:Matute, Jorge ; Sánchez-Torelló, José Luis ; Palau-Saumell, Ramon
Publisher:Dordrecht: Springer
Journal title:Journal of business ethics, 2021-11, Vol.174 (2), p.369-386
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ArticlesPeer ReviewedFull Text
Avoidance or trash talk: the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Author / Creator:Liao, Junyun ; Guo, Rui ; Chen, Jiawen ; Du, Peng
Publisher:Santa Barbara: Emerald Publishing Limited
Journal title:The journal of product & brand management, 2023-08, Vol.32 (7), p.1005-1017
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ArticlesPeer ReviewedFull Text
A multinational examination of the symbolic-instrumental framework of consumer-brand identification
Author / Creator:Lam, Son K ; Ahearne, Michael ; Schillewaert, Niels
Publisher:London: Palgrave Macmillan
Journal title:Journal of international business studies, 2012-04, Vol.43 (3), p.306-331
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ArticlesPeer ReviewedFull Text
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Author / Creator:Piehler, Rico ; King, Ceridwyn ; Burmann, Christoph ; Xiong, Lina
Publisher:Bradford: Emerald Group Publishing Limited
Journal title:European journal of marketing, 2016-01, Vol.50 (9/10), p.1575-1601
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ArticlesPeer ReviewedFull Text
I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Author / Creator:Weitzl, Wolfgang J. ; Hutzinger, Clemens ; Wagner, Udo
Publisher:Santa Barbara: Emerald Publishing Limited
Journal title:The journal of product & brand management, 2024-01, Vol.33 (1), p.1-13
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Sports media, marketing, and management : breakthroughs in research and practice / [edited by] Information Resources Management Association, USA.

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Norfolk Island convict papers, ca. 1842-1867

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Liars and letters anonymous : the case book of an expert witness / Oscar Adolf Mendelsohn.

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Corporate and organizational identities : integrating strategy, marketing, communication, and organizational perspectives / edited by Bertrand Moingeon and Guillaume Soenen.

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The forgotten girls / by Sara Blaedel ; translated by Signe Rød Golly.

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Risk assessment and management in pervasive computing : operational, legal, ethical, and financial perspectives / Varuna Godara, [editor].

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Salmon family - Malcolm Salmon - papers, 1927-1986

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Merger regulation : a review of the draft merger guidelines administered by the Australian Competition and Consumer Commission Industry Commission.

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The impact of university brand identification and eWOM behaviour on students' psychological well-being: a multi-group analysis among active and passive social media users

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Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification

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Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages

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Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment

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Investigating antecedents and consequences of brand identification

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Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors

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“Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism

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The Influence of Organizations' Tax Avoidance Practices on Consumers' Behavior: The Role of Moral Reasoning Strategies, Political Ideology, and Brand Identification

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Avoidance or trash talk: the differential impact of brand identification and brand disidentification on oppositional brand loyalty

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A multinational examination of the symbolic-instrumental framework of consumer-brand identification

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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

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I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures

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