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Select record 41
ArticlesPeer ReviewedFull Text
I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Author / Creator:Weitzl, Wolfgang J. ; Hutzinger, Clemens ; Wagner, Udo
Publisher:Santa Barbara: Emerald Publishing Limited
Journal title:The journal of product & brand management, 2024-01, Vol.33 (1), p.1-13
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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Author / Creator:Piehler, Rico ; King, Ceridwyn ; Burmann, Christoph ; Xiong, Lina
Publisher:Bradford: Emerald Group Publishing Limited
Journal title:European journal of marketing, 2016-01, Vol.50 (9/10), p.1575-1601
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The influence of brand trust and brand identification on brand evangelism
Author / Creator:P. Becerra, Enrique ; Badrinarayanan, Vishag
Publisher:Santa Barbara: Emerald Group Publishing Limited
Journal title:The journal of product & brand management, 2013-01, Vol.22 (5/6), p.371-383
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Select record 44
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Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning, Team Brand Identification, and Cocreation Mechanisms
Author / Creator:Vollero, Agostino ; Sardanelli, Domenico ; Manoli, Argyro Elisavet
Journal title:Journal of interactive marketing, 2024-11
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Select record 45
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CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification
Author / Creator:Fatma, Mobin ; Khan, Imran
Publisher:Basel: MDPI AG
Journal title:Sustainability, 2023-01, Vol.15 (1), p.802
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Exploring selected antecedents of consumer–brand identification: The nature of consumer’s interactions with product brands
Author / Creator:Tuškej, Urška ; Klement Podnar
Publisher:Bradford: Emerald Group Publishing Limited
Journal title:Baltic journal of management, 2018-09, Vol.13 (4), p.451-470
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Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms
Author / Creator:Delgado-Ballester, Elena
Publisher:Santa Barbara: Emerald Publishing Limited
Journal title:The journal of product & brand management, 2021-05, Vol.30 (4), p.626-638
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Can nationalism and religious approaches be harmonized? Three-way interaction effects on small business consumer brand identification
Author / Creator:Fachrurazi ; Silalahi, Sahat Aditua Fandhitya ; Fauziah
Publisher:Abingdon: Cogent
Journal title:Cogent business & management, 2024-12, Vol.11 (1)
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How does corporate association influence consumer brand loyalty? Mediating role of brand identification
Author / Creator:Fatma, Mobin ; Khan, Imran ; Rahman, Zillur
Publisher:Santa Barbara: Emerald Group Publishing Limited
Journal title:The journal of product & brand management, 2016-01, Vol.25 (7), p.629-641
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The relationship between perceived brand globalness/localness and purchase intention: exploring the role of consumer-brand identification with underdog positioning
Author / Creator:Han, Bangwool
Publisher:Santa Barbara: Emerald Publishing Limited
Journal title:The journal of product & brand management, 2023-04, Vol.32 (4), p.632-644
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Brand Identification by Product Design: The Impact of Evaluation Mode and Familiarity
Author / Creator:Herm, Steffen ; Möller, Jana
Publisher:Hoboken: Blackwell Publishing Ltd
Journal title:Psychology & marketing, 2014-11, Vol.31 (12), p.1084-1095
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Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction
Author / Creator:Agyei, James ; Sun, Shaorong ; Penney, Emmanuel Kofi ; Abrokwah, Eugene ; Ofori-Boafo, Richmond
Publisher:Los Angeles, CA: SAGE Publications
Journal title:SAGE open, 2021-07, Vol.11 (3)
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Brand identification, cause-brand alliances and perceived cause controversy
Author / Creator:Vahdati, Yasamin ; Voss, Kevin E
Publisher:Santa Barbara: Emerald Publishing Limited
Journal title:The journal of product & brand management, 2019-11, Vol.28 (7), p.880-892
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Assessing the strengths and limitations of quantitative micromorphometry for the forensic examination of small arms propellant towards brand identification
Author / Creator:Jarvis, Casey M. ; Kress, Devin ; Hanka, Janean ; Moorehead, Wayne ; Hietpas, Jack
Publisher:Amsterdam: Elsevier Limited
Journal title:Forensic science international, 2023-12, Vol.353, p.111880-111880, Article 111880
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Enhancing customer-brand relationship by leveraging loyalty program experiences that foster customer-brand identification
Author / Creator:Shin, Minjung ; Back, Ki-Joon ; Lee, Choong-Ki ; Lee, Young-Sub
Publisher:Bradford: Emerald Publishing Limited
Journal title:International journal of contemporary hospitality management, 2020-12, Vol.32 (12), p.3991-4016
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The relationship between corporate identity and university loyalty: The moderating effect of brand identification in managing an institutional crisis
Author / Creator:Cachón‐Rodríguez, Gabriel ; Prado‐Román, Camilo ; Blanco‐González, Alicia
Publisher:Oxford: Blackwell Publishing Ltd
Journal title:Journal of contingencies and crisis management, 2021-09, Vol.29 (3), p.265-280
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Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
Author / Creator:Rather, Raouf Ahmad ; Tehseen, Shehnaz ; Parrey, Shakir Hussain
Publisher:Bingley: Emerald Group Publishing Limited
Journal title:Spanish journal of marketing-ESIC, 2018-12, Vol.22 (3), p.319-337
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What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior
Author / Creator:Millán, Ángel ; Retamosa, Marta ; Carranza, Rocío
Publisher:New York: Springer US
Journal title:Voluntas (Manchester, England), 2024-04, Vol.35 (2), p.253-265
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Is it all for show?: Environmental brand identification on skin care and cosmetic websites
Author / Creator:Seelig, Michelle I. ; Sun, Ruoyu ; Deng, Huixin ; Pal, Sanchary
Publisher:London: Routledge
Journal title:Journal of marketing communications, 2021-05, Vol.27 (4), p.436-456
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The impact of oppositional loyalty on brand identification in online brand communities: the moderating role of self-expression
Author / Creator:Chen, Jiada ; Liao, Junyun
Publisher:New York: Springer US
Journal title:Current psychology (New Brunswick, N.J.), 2023-10, Vol.42 (30), p.26651-26662
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Showing 41 to 60 of 26,354 results

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I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures

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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

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The influence of brand trust and brand identification on brand evangelism

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Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning, Team Brand Identification, and Cocreation Mechanisms

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CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification

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Exploring selected antecedents of consumer–brand identification: The nature of consumer’s interactions with product brands

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Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms

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Can nationalism and religious approaches be harmonized? Three-way interaction effects on small business consumer brand identification

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How does corporate association influence consumer brand loyalty? Mediating role of brand identification

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The relationship between perceived brand globalness/localness and purchase intention: exploring the role of consumer-brand identification with underdog positioning

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Brand Identification by Product Design: The Impact of Evaluation Mode and Familiarity

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Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

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Brand identification, cause-brand alliances and perceived cause controversy

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Assessing the strengths and limitations of quantitative micromorphometry for the forensic examination of small arms propellant towards brand identification

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Enhancing customer-brand relationship by leveraging loyalty program experiences that foster customer-brand identification

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The relationship between corporate identity and university loyalty: The moderating effect of brand identification in managing an institutional crisis

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Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

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What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior

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Is it all for show?: Environmental brand identification on skin care and cosmetic websites

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The impact of oppositional loyalty on brand identification in online brand communities: the moderating role of self-expression

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