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128 results for Kohli,+Ajay

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ArticlesPeer ReviewedFull Text
A Theories-in-Use Approach to Building Marketing Theory
Author / Creator:Zeithaml, Valarie A. ; Jaworski, Bernard J. ; Kohli, Ajay K. ; Tuli, Kapil R. ; Ulaga, Wolfgang ; Zaltman, Gerald
Publisher:Los Angeles, CA: Sage Publications, Inc
Journal title:Journal of marketing, 2020-01, Vol.84 (1), p.32-51
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Secondary Selling: Beyond the Salesperson–Customer Dyad
Author / Creator:Burchett, Molly R. ; Murtha, Brian ; Kohli, Ajay K.
Publisher:Los Angeles, CA: SAGE Publications
Journal title:Journal of marketing, 2023-07, Vol.87 (4), p.575-600
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Local Roots and Global Responsibility: Terroir Brands and Their Responsible Engagement
Author / Creator:Spielmann, Nathalie ; Williams, Christopher ; Kohli, Ajay K.
Publisher:Los Angeles, CA: SAGE Publications
Journal title:Journal of international marketing (East Lansing, Mich.), 2024-09, Vol.32 (3), p.65-82
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New plant breeding technologies for food security
Author / Creator:Zaidi, Syed Shan-e-Ali ; Vanderschuren, Hervé ; Qaim, Matin ; Mahfouz, Magdy M. ; Kohli, Ajay ; Mansoor, Shahid ; Tester, Mark
Publisher:United States: American Association for the Advancement of Science
Journal title:Science (American Association for the Advancement of Science), 2019-03, Vol.363 (6434), p.1390-1391
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Guest Editorial: Responsible Research in Marketing
Author / Creator:Haenlein, Michael ; Bitner, Mary Jo ; Kohli, Ajay K. ; Lemon, Katherine N. ; Reibstein, David J.
Publisher:New York: Springer US
Journal title:Journal of the Academy of Marketing Science, 2022-01, Vol.50 (1), p.8-12
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Rethinking Customer Solutions: From Product Bundles to Relational Processes
Author / Creator:Tuli, Kapil R. ; Kohli, Ajay K. ; Bharadwaj, Sundar G.
Publisher:American Marketing Association
Journal title:Journal of marketing, 2007-07, Vol.71 (3), p.1-17
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Systems-based rice improvement approaches for sustainable food and nutritional security
Author / Creator:Verma, Vivek ; Vishal, Bhushan ; Kohli, Ajay ; Kumar, Prakash P.
Publisher:Berlin/Heidelberg: Springer Berlin Heidelberg
Journal title:Plant cell reports, 2021-11, Vol.40 (11), p.2021-2036
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Theorizing with managers: Nenonen et al. are right on
Author / Creator:Kohli, Ajay K
Publisher:Bradford: Emerald Publishing Limited
Journal title:European journal of marketing, 2017-01, Vol.51 (7/8), p.1161-1162
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Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility
Author / Creator:Tuli, Kapil R. ; Bharadwaj, Sundar G. ; Kohli, Ajay K.
Publisher:Chicago: American Marketing Association
Journal title:Journal of marketing research, 2010-02, Vol.47 (1), p.36-50
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Conducting field-based, discovery-oriented research: lessons from our market orientation research experience
Author / Creator:Jaworski, Bernard J. ; Kohli, Ajay K.
Publisher:New York: Springer US
Journal title:AMS review, 2017-06, Vol.7 (1-2), p.4-12
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Does Brand Licensing Increase a Licensor's Shareholder Value?
Author / Creator:Robinson, Adina Bărbulescu ; Tuli, Kapil R. ; Kohli, Ajay K.
Publisher:Linthicum: INFORMS
Journal title:Management science, 2015-06, Vol.61 (6), p.1436-1455
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Development of a genome-wide InDel marker set for allele discrimination between rice (Oryza sativa) and the other seven AA-genome Oryza species
Author / Creator:Hechanova, Sherry Lou ; Bhattarai, Kamal ; Simon, Eliza Vie ; Clave, Graciana ; Karunarathne, Pathmasiri ; Ahn, Eok-Keun ; Li, Charng-Pei ; Lee, Jeom-Sig ; Kohli, Ajay ; Hamilton, N. Ruaraidh Sackville ; Hernandez, Jose E. ; Gregorio, Glenn B. ; Jena, Kshirod K. ; An, Gynheung ; Kim, Sung-Ryul
Publisher:London: Nature Publishing Group UK
Journal title:Scientific reports, 2021-04, Vol.11 (1), p.8962-11, Article 8962
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Implementing Changes in Marketing Strategy: The Role of Perceived Outcome-and Process-Oriented Supervisory Actions
Author / Creator:SARIN, SHIKHAR ; CHALLAGALLA, GOUTAM ; KOHLI, AJAY K.
Publisher:Chicago: American Marketing Association
Journal title:Journal of marketing research, 2012-08, Vol.49 (4), p.564-580
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Drought Resistance Improvement in Rice: An Integrated Genetic and Resource Management Strategy
Author / Creator:Serraj, Rachid ; McNally, Kenneth L. ; Slamet-Loedin, Inez ; Kohli, Ajay ; Haefele, Stephan M. ; Atlin, Gary ; Kumar, Arvind
Publisher:Tokyo: Taylor & Francis
Journal title:Plant production science, 2011-01, Vol.14 (1), p.1-14
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Marketing an IPO issuer in early stages of the IPO process
Author / Creator:Bahadir, S. Cem ; DeKinder, Jade S. ; Kohli, Ajay K.
Publisher:Boston: Springer US
Journal title:Journal of the Academy of Marketing Science, 2015-01, Vol.43 (1), p.14-31
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Netflix: reinvention across multiple time periods, reflections and directions for future research
Author / Creator:Mier, Joel ; Kohli, Ajay K.
Publisher:New York: Springer US
Journal title:AMS review, 2021-06, Vol.11 (1-2), p.194-205
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Functional outcomes are preserved in adult acetabular dysplasia with radiographic evidence of lumbosacral spine anomalies: an investigation in hip-spine syndrome
Author / Creator:Shi, Aaron ; Sun, Joshua ; Chhabra, Avneesh ; Thakur, Uma ; Xi, Yin ; Kohli, Ajay ; Wells, Joel
Publisher:England: BioMed Central Ltd
Journal title:BMC musculoskeletal disorders, 2022-04, Vol.23 (1), p.385-385, Article 385
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Proactive Postsales Service: When and Why Does It Pay off?
Author / Creator:Challagalla, Goutam ; Venkatesh, R. ; Kohli, Ajay K.
Publisher:Chicago: American Marketing Association
Journal title:Journal of marketing, 2009-03, Vol.73 (2), p.70-87
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The Threat from Within: Account Managers' Concern About Opportunism by Their Own Team Members
Author / Creator:Murtha, Brian R. ; Challagalla, Goutam ; Kohli, Ajay K.
Publisher:Linthicum: INFORMS
Journal title:Management science, 2011-09, Vol.57 (9), p.1580-1593
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Lost genome segments associate with trait diversity during rice domestication
Author / Creator:Zheng, Xiaoming ; Zhong, Limei ; Pang, Hongbo ; Wen, Siyu ; Li, Fei ; Lou, Danjing ; Ge, Jinyue ; Fan, Weiya ; Wang, Tianyi ; Han, Zhenyun ; Qiao, Weihua ; Pan, Xiaowu ; Zhu, Yebao ; Wang, Jilin ; Tang, Cuifeng ; Wang, Xinhua ; Zhang, Jing ; Xu, Zhijian ; Kim, Sung Ryul ; Kohli, Ajay ; Ye, Guoyou ; Olsen, Kenneth M. ; Fang, Wei ; Yang, Qingwen
Publisher:England: BioMed Central Ltd
Journal title:BMC biology, 2023-02, Vol.21 (1), p.20-20, Article 20
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Showing 1 to 20 of 128 results

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A Theories-in-Use Approach to Building Marketing Theory

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Secondary Selling: Beyond the Salesperson–Customer Dyad

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Local Roots and Global Responsibility: Terroir Brands and Their Responsible Engagement

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New plant breeding technologies for food security

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Guest Editorial: Responsible Research in Marketing

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Rethinking Customer Solutions: From Product Bundles to Relational Processes

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Systems-based rice improvement approaches for sustainable food and nutritional security

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Theorizing with managers: Nenonen et al. are right on

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Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility

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Conducting field-based, discovery-oriented research: lessons from our market orientation research experience

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Does Brand Licensing Increase a Licensor's Shareholder Value?

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Development of a genome-wide InDel marker set for allele discrimination between rice (Oryza sativa) and the other seven AA-genome Oryza species

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Implementing Changes in Marketing Strategy: The Role of Perceived Outcome-and Process-Oriented Supervisory Actions

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Drought Resistance Improvement in Rice: An Integrated Genetic and Resource Management Strategy

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Marketing an IPO issuer in early stages of the IPO process

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Netflix: reinvention across multiple time periods, reflections and directions for future research

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Functional outcomes are preserved in adult acetabular dysplasia with radiographic evidence of lumbosacral spine anomalies: an investigation in hip-spine syndrome

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Proactive Postsales Service: When and Why Does It Pay off?

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The Threat from Within: Account Managers' Concern About Opportunism by Their Own Team Members

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Lost genome segments associate with trait diversity during rice domestication

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