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Books
The marketing audit : translating marketing theory into practice / Malcolm H.B. McDonald ; written in association with John W. Leppard.
Author / Creator:McDonald, Malcolm.
Publisher:Oxford ; Boston : Butterworth-Heinemann, 1991.
Date:1991.
Call Numbers:N658.8/254
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Books
Relationship marketing : bringing quality, customer service, and marketing together / Martin Christopher, Adrian Payne, and David Ballantyne.
Author / Creator:Christopher, Martin.
Publisher:Oxford ; Boston : Butterworth-Heinemann, 1991.
Date:1991.
Call Numbers:N658.8/261
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Books
Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.].
Publisher:Oxford ; Boston : Butterworth-Heinemann, c1995.
Call Numbers:N658.8/329
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Books
The effective advertiser / Tom Brannan.
Author / Creator:Brannan, Tom.
Publisher:Oxford ; Boston ; Butterworth-Heinemann, 1993.
Date:1993.
Call Numbers:N659.1/84
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Books
Report on markets and fairs in England and Wales.
Publisher:London : H.M.S.O., 1927-1930.
Date:1927-1930.
Call Numbers:T0042712
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Marketing into the '70s. Vol 1 : reports on a series of lectures held in London under the auspices of the Marketing and Promotion Association, winter session ending May 1966 / edited by Alan Taylor.
Author / Creator:Marketing and Promotion Association.
Publisher:London : Printed by Kenyon Printing Co. for the Marketing and Promotion Association, [1966?]
Date:[1966?]
Call Numbers:T0314197
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Books
How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John W. Leppard.
Author / Creator:McDonald, Malcolm.
Publisher:Oxford : Heinemann Professional, 1988.
Edition:2nd ed.
Date:1988.
Call Numbers:658.85/56
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Books
The marketing challenge / Laura Mazur, Annik Hogg.
Author / Creator:Mazur, Laura.
Publisher:[London] : Economist Intelligence Unit ; Wokingham, England ; Reading, Mass. : Addison-Wesley, c1993.
Call Numbers:N658.8/319
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Books
Business law : a complete guide for students of business and marketing / R.G. Lawson and D. Smith.
Author / Creator:Lawson, R. G.
Publisher:Oxford : Butterworth Heinemann, 1992.
Edition:2nd ed.
Date:1992.
Call Numbers:N344.20666/2
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Books
Marketing for rural craftsmen and small firms / Rural Industries Bureau (London, England).
Author / Creator:Rural Industries Bureau (London, England)
Publisher:London : Rural Industries Bureau, 1954.
Date:1954.
Call Numbers:E745.26301/RUR
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Books
The marketing of professional services / Aubrey Wilson.
Author / Creator:Wilson, Aubrey.
Publisher:London, etc. : McGraw-Hill, [1972].
Date:[1972].
Call Numbers:T0315263 , T0313907
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Books
Marketing research / Peter M. Chisnall.
Author / Creator:Chisnall, Peter M.
Publisher:London ; New York : McGraw-Hill, c1986.
Edition:3rd ed.
Call Numbers:N658.83/74
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Books
The customer service planner / Martin Christopher.
Author / Creator:Christopher, Martin.
Publisher:Oxford ; Boston : Butterworth-Heinemann, 1992.
Date:1992.
Call Numbers:N658.8001/2
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Books
Marketing channels / Louis W. Stern, Adel I. El-Ansary.
Author / Creator:Stern, Louis W.
Publisher:London : Prentice-Hall, c1992.
Edition:4th ed.
Call Numbers:N658.84/57
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Books
Marketing industrial goods / edited by James Dening.
Publisher:London : Business Publications, 1968.
Date:1968.
Call Numbers:T0313202
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Books
Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek.
Author / Creator:Ozimek, John, 1957-
Publisher:London ; New York : McGraw-Hill Book Co., c1993.
Call Numbers:N658.84/65
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Books
Marketing / G.B. Giles.
Author / Creator:Giles, G. B. (George Bernard), 1923-.
Publisher:London : Pitman, 1994.
Edition:6th ed.
Date:1994.
Call Numbers:N658.8/314
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Books
Sampling and statistics / Paul Hague and Paul Harris.
Author / Creator:Hague, Paul N.
Publisher:London : Kogan Page, 1993.
Date:1993.
Call Numbers:T0368955
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Books
The secrets of effective direct mail / John Fraser-Robinson.
Author / Creator:Fraser-Robinson, John.
Publisher:London ; New York : McGraw-Hill, c1989.
Call Numbers:N658.84/30
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Books
Report on co-operative marketing of agricultural produce in England and Wales : a survey of the present position.
Publisher:London : H.M.S.O., 1925.
Date:1925.
Call Numbers:T0003297
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