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23 results for "McGraw-Hill+series+in+marketing."

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23 results for "McGraw-Hill+series+in+marketing."

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Books
Management in marketing : text and cases / by Hector Lazo and Arnold Corbin.
Author / Creator:Lazo, Hector.
Publisher:New York : McGraw-Hill, 1961.
Date:1961.
Call Numbers:T0315459 , T0314172
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Books
Advertising / John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler.
Author / Creator:Wright, John S. (John Sherman), 1920-
Publisher:New York : McGraw-Hill, c1982.
Edition:5th ed.
Call Numbers:NQ659.1/13
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Books
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Author / Creator:Stanton, William J.
Publisher:New York : McGraw-Hill, c1991.
Edition:9th ed.
Call Numbers:658.8/34 , N658.8/34
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Books
Advertising layout and art direction / written and designed by Stephen Baker.
Author / Creator:Baker, Stephen, 1921-
Publisher:New York : McGraw-Hill, [1959]
Date:[1959]
Call Numbers:TQ035044
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Books
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Author / Creator:Kinnear, Thomas C., 1943-
Publisher:New York : McGraw-Hill, c1987.
Edition:3rd ed.
Call Numbers:N658.83/75
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Books
Marketing management & administration action / [by] Steuart Henderson Britt [and] Harper W. Boyd, Jr.
Author / Creator:Britt, Steuart Henderson, 1907-
Publisher:New York : McGraw-Hill, [1968].
Edition:Completely rev. ed.
Date:[1968].
Call Numbers:T0313177
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Books
Marketing management and administrative action / [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr.
Author / Creator:Britt, Steuart Henderson, 1907-
Publisher:New York : McGraw-Hill, c1978.
Edition:4th ed.
Call Numbers:T0313862
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Books
The compleat copywriter : a comprehensive guide to all phases of advertising communication / Hanley Norins.
Author / Creator:Norins, Hanley.
Publisher:New York : McGraw-Hill, [1966]
Date:[1966]
Call Numbers:T0314549 , T0314589
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Books
Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter.
Author / Creator:Dichter, Ernest, 1907-
Publisher:New York : bMcGraw-Hill, 1964.
Date:1964.
Call Numbers:T0314182
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Books
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Author / Creator:Stanton, William J.
Publisher:New York : McGraw-Hill, c1994.
Edition:10th ed.
Call Numbers:TQ073423
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Books
Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.
Publisher:New York : McGraw-Hill, c1981.
Edition:6th ed.
Call Numbers:N658.800722/2
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Books
Purchasing and materials management : text and cases.
Author / Creator:Dobler, Donald W.
Publisher:New York : McGraw-Hill, c1984.
Edition:4th ed. / Donald W. Dobler, Lamar Lee, Jr., David N. Burt.
Call Numbers:N658.7/25
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Books
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Author / Creator:Kinnear, Thomas C., 1943-
Publisher:New York : McGraw-Hill, c1996.
Edition:5th ed.
Call Numbers:N658.83/100
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