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39 results for Prentice-Hall+series+in+marketing.

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Select record 21
Books
Marketing for nonprofit organizations / Philip Kotler.
Author / Creator:Kotler, Philip.
Publisher:Englewood Cliffs, N.J. : Prentice-Hall, 1982.
Edition:2nd ed.
Date:1982.
Call Numbers:N658.8/132
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Books
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
Author / Creator:Kotler, Philip.
Publisher:Englewood Cliffs, N.J. : Prentice Hall, c1991.
Edition:4th ed.
Call Numbers:N658.8/237
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Books
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
Author / Creator:Kotler, Philip, 1931-
Publisher:Englewood Cliffs, N.J. : Prentice-Hall, c1987.
Edition:3rd ed.
Call Numbers:N658.8/177
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Books
Management science in marketing / by D.B. Montgomery and G.L. Urban.
Author / Creator:Montgomery, David Bruce.
Publisher:Englewood Cliffs, N.J. : Prentice-Hall, [1969].
Date:[1969].
Call Numbers:T0313198
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Books
The international money market / Gunter Dufey, Ian H. Giddy.
Author / Creator:Dufey, Gunter.
Publisher:Englewood Cliffs, N.J. : Prentice-Hall, c1978.
Call Numbers:T0207849
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Books
Market segmentation / [by] Ronald E. Frank, William F. Massy [and] Yoram Wind.
Author / Creator:Frank, Ronald Edward, 1933-
Publisher:Englewood Cliffs, N.J. : Prentice-Hall, [1972]
Date:[1972]
Call Numbers:T0314870 , T0313855
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Books
Global marketing management / Warren J. Keegan.
Author / Creator:Keegan, Warren J.
Publisher:Englewood Cliffs, N.J. : Prentice Hall, c1989.
Edition:4th ed.
Call Numbers:T0361743
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Consumer decision processes : marketing and advertising implications / [by] Francesco M. Nicosia.
Author / Creator:Nicosia, Francesco M.
Publisher:Englewood Cliffs, N.J. : Prentice-Hall, [1966].
Date:[1966].
Call Numbers:T0315236
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The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle.
Author / Creator:Nagle, Thomas T., 1951-
Publisher:Englewood Cliffs, N.J. : Prentice-Hall, c1987.
Call Numbers:N658.816/11
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Research for marketing decisions / Paul E. Green, Donald S. Tull.
Author / Creator:Green, Paul E.
Publisher:Englewood Cliffs : Prentice-Hall, c1978.
Edition:4th ed.
Call Numbers:T0314324
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Books
Design and marketing of new products / Glen L. Urban, John R. Hauser.
Author / Creator:Urban, Glen L. (Glen Lee)
Publisher:Englewood Cliffs, N.J. : Prentice-Hall, c1980.
Call Numbers:N658.5038/1
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Books
Advertising management / David A. Aaker, John G. Myers.
Author / Creator:Aaker, David A.
Publisher:Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Date:[1975]
Call Numbers:T0315057
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Books
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Author / Creator:Kotler, Philip, 1931-
Publisher:Upper Saddle River, NJ : Prentice Hall, c1997.
Edition:9th ed.
Call Numbers:658.8/60
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Books
InterActive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action / by Martin Williams.
Author / Creator:Williams, Martin, 1948-
Publisher:Sydney : Prentice Hall, 1994.
Date:1994.
Call Numbers:N658.82/24
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Theory of the firm : resource allocation in a market economy / by Kalman J. Cohen and Richard M. Cyert.
Author / Creator:Cohen, Kalman J.
Publisher:Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Edition:2nd ed.
Date:[1975]
Call Numbers:T0212645
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Books
International marketing research / Susan P. Douglas, C. Samuel Craig.
Author / Creator:Douglas, Susan P.
Publisher:Englewood Cliffs, N.J. : Prentice-Hall, 1983.
Date:1983.
Call Numbers:N658.848/8
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The group depth interview : principles and practice / Alfred E. Goldman, Susan Schwartz McDonald.
Author / Creator:Goldman, Alfred E.
Publisher:Englewood Cliffs, N.J. : Prentice-Hall, c1987.
Call Numbers:N658.83028/2
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Books
Interactive marketing : building loyalty one to one / Martin Williams.
Author / Creator:Williams, Martin, 1948-
Publisher:Sydney ; New York : Prentice Hall, c1997.
Edition:2nd ed.
Call Numbers:N658.84/92
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Books
The essence of business economics / Joseph G. Nellis and David Parker.
Author / Creator:Nellis, J. G.
Publisher:New York : Prentice Hall, 1992.
Date:1992.
Call Numbers:N338.5024658/10
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Prices and markets / Robert Dorfman.
Author / Creator:Dorfman, Robert,.
Publisher:Englewood Cliffs, N.J. : Prentice-Hall, 1967.
Date:1967.
Call Numbers:T0217033 , T0215285
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