Search the collection

Catalogue View old catalogue

View old catalogue

50 results for Wiley+series+on+marketing+management.

Sort by:

Sort by

Limit results to:

20 per page

50 results for Wiley+series+on+marketing+management.

Export to excel

Export record to excel

File type to download

Beta version

Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 1
Books
The management of public relations : analysis and planning external relations / Robert D. Ross.
Author / Creator:Ross, Robert Davis, 1908-
Publisher:New York : Wiley, c1977.
Call Numbers:T0314626 , T0313399
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 2
Books
Developing business strategies / David A. Aaker.
Author / Creator:Aaker, David A.
Publisher:New York : Wiley, c1992.
Edition:3rd ed.
Call Numbers:N658.4012/148
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 3
Books
Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.
Author / Creator:Jacoby, Jacob.
Publisher:New York : Wiley, c1978.
Call Numbers:T0314291
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 4
Books
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler.
Author / Creator:Harris, Thomas L., 1931-
Publisher:New York : Wiley, c1991.
Call Numbers:N659.2/54
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 5
Books
Market planning for new industrial products / Jean-Marie Choffray, Gary L. Lilien.
Author / Creator:Choffray, Jean Marie,.
Publisher:New York : Wiley, c1980.
Call Numbers:N658.83/57
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 6
Books
Field sales management / Frederick E. Webster, Jr.
Author / Creator:Webster, Frederick E.
Publisher:New York : Wiley, c1983.
Call Numbers:658.81/14
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 7
Books
Developing business strategies / David A. Aaker.
Author / Creator:Aaker, David A.
Publisher:New York : Wiley, c1988.
Edition:2nd ed.
Call Numbers:N658.4012/99
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 8
Books
Handbook of selling : psychological, managerial, and marketing bases / Gary M. Grikscheit, Harold C. Cash, W.J.E. Crissy.
Author / Creator:Grikscheit, Gary M., 1940-
Publisher:New York : Wiley, c1981.
Call Numbers:N658.81/13
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 9
Books
Managing the marketing function : concepts, analysis, and application / [by] John M. Rathmell.
Author / Creator:Rathmell, John M.
Publisher:New York : Wiley, [c1969]
Date:[c1969]
Call Numbers:T0313203
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 10
Books
Carbon finance : the financial implications of climate change / Sonia Labatt, Rodney R. White.
Author / Creator:Labatt, Sonia.
Publisher:Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2007.
Date:2007.
Call Numbers:N363.73874/70
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 11
Books
Hedge fund market wizards : how winning traders win / Jack D. Schwager.
Author / Creator:Schwager, Jack D., 1948-
Publisher:Hoboken, N.J. : Wiley, 2012.
Date:2012.
Call Numbers:N332.64524/5
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 12
Books
Marketing management / Kenneth R. Davis.
Author / Creator:Davis, Kenneth Rexton, 1921-
Publisher:New York : Wiley, c1981.
Edition:4th ed.
Call Numbers:N658.8/129
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 13
Books
Handbook of exchange rates / edited by Jessica James, Ian W. Marsh, Lucio Sarno.
Publisher:Hoboken, New Jersey : John Wiley & Sons, Inc., ©2012.
Call Numbers:G 2017/8287
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 14
Books
Marketing management / [by] Martin Zober.
Author / Creator:Zober, Martin.
Publisher:New York : Wiley, [1964].
Date:[1964].
Call Numbers:T0315238
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 15
Books
Applications of the sciences in marketing management / edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier.
Publisher:New York : Wiley, [1968]
Date:[1968]
Call Numbers:T0313180
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 16
Books
Corporate marketing planning / by John M. Brion.
Author / Creator:Brion, John M.
Publisher:New York : Wiley, 1967.
Date:1967.
Call Numbers:T0313179
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 17
Books
Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw.
Author / Creator:Upshaw, Lynn B., 1947-
Publisher:New York : J. Wiley, c1995.
Call Numbers:N658.8343/8
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 18
Books
Information, organization, and management : expanding markets and corporate boundaries / Rolf Wigand, Arnold Picot, Ralf Reichwald.
Author / Creator:Wigand, Rolf T.
Publisher:Chichester ; New York : Wiley, c1997.
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 19
Books
Marketing hospitality / Tom Powers.
Author / Creator:Powers, Thomas F.
Publisher:New York : Wiley, c1990.
Call Numbers:N647.940688/5
For use in the Library
Export this record
Export to excel
Print
Export record to excel
File type to download
Beta version
Select record 20
Books
Product management : strategy and organization / Edgar A. Pessemier.
Author / Creator:Pessemier, Edgar A., 1922-
Publisher:Santa Barbara : Wiley, c1977.
Call Numbers:T0312973
For use in the Library