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36,492 results for Brand+equity

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Books
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
Author / Creator:Aaker, David A.
Publisher:New York : Free Press ; Toronto : Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991.
Call Numbers:N658.827/8
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Raising brand equity to Generation Y [electronic resource] / Violet Lazarevic and Sonja Petrovic-Lazarevic.
Author / Creator:Lazarevic, Violet.
Publisher:Clayton, Vic. : Monash University Faculty of Business and Economics, 2007.
Date:2007.
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Freely accesible: Publisher site.
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ebooks
Dove Men+ Care Case Study: Extending a Brand to a New Audience to Benefit from Significant Brand Equity
Publisher:Datamonitor Plc
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Books
Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
Author / Creator:Fisher-Buttinger, Claudia.
Publisher:Chichester, England ; Hoboken, NJ : Wiley, c2008.
Call Numbers:N658.827/67
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Value creation : the power of brand equity / William Neal, Ron Strauss.
Author / Creator:Neal, William D. (William Douglas), 1943-
Publisher:Mason, Ohio : South-Western Cengage Learning, c2008.
Call Numbers:N658.827/59
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Books
Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi.
Author / Creator:Marconi, Joe.
Publisher:Chicago, Ill. : Probus Pub. Co., c1993.
Call Numbers:N658.827/10
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Books
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer ; [translated by Philip Gibbs].
Author / Creator:Kapferer, Jean-Noël.
Publisher:London : Kogan Page ; [Paris], France : Les Editions d'Organisation, 1992.
Date:1992.
Call Numbers:N658.827/9
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Books
Hospitality branding / Chekitan S. Dev.
Author / Creator:Dev, Chekitan S. (Chekitan Singh), 1959-
Publisher:Ithaca : Cornell University Press, 2012.
Date:2012.
Call Numbers:G 2013/758
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Books
Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke.
Author / Creator:Ind, Nicholas.
Publisher:Chichester ; Hoboken, NJ : John Wiley & Sons, c2007.
Call Numbers:N658.827/54
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Books
Innovation equity : assessing and managing the monetary value of new products and services / Elie Ofek, Eitan Muller, and Barak Libai.
Author / Creator:Ofek, Elie, author.
Publisher:Chicago : The University of Chicago Press, 2016.
Call Numbers:G 2016/3280
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Books
Building distinctive brand assets / Jenni Romaniuk.
Author / Creator:Romaniuk, Jenni, author.
Publisher:South Melbourne, Victoria : Oxford University Press, 2018.
Call Numbers:H 2018/1575
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Books
Leveraging brands in sport business / edited by Mark P. Pritchard & Jeffrey L. Stinson.
Publisher:New York : Routledge, Taylor & Francis Group, 2014.
Call Numbers:G 2013/8038
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ebooks
Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack.
Author / Creator:Clow, Kenneth E., author.
Publisher:New York : Routledge, 2012.
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Books
Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou and Ronald E. Goldsmith.
Publisher:Bingley : Emerald, 2012.
Date:2012.
Call Numbers:N338.4791/276
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Books
Conversations with marketing masters / Laura Mazur and Louella Miles.
Author / Creator:Mazur, Laura.
Publisher:Hoboken, N.J. : John Wiley, c2007.
Call Numbers:N658.8/412
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Marketing management / Philip Kotler, Kevin Lane Keller.
Author / Creator:Kotler, Philip.
Publisher:Upper Saddle River, NJ : Pearson Prentice Hall, c2006.
Edition:Twelfth ed.
Call Numbers:NQ658.8/74
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ebooks
The Valuation of Businesses, Shares and Other Equity [electronic resource].
Author / Creator:Lonergan, Wayne.
Publisher:Sydney : Allen & Unwin, 2003.
Edition:4th ed.
Date:2003.
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Access ebook if you are in the Library. Registered NSW residents may log in from home.
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Books
International marketing : emerging markets / edited by Shaoming Zou, Huifen Fu.
Publisher:Bingley : Emerald, 2011.
Edition:1st ed.
Date:2011.
Call Numbers:N658.84017/1
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Books
Intellectual property commercialisation : a business manager's companion / Paul McGinness.
Author / Creator:McGinness, Paul, 1963-
Publisher:Sydney : Butterworths, 2003.
Date:2003.
Call Numbers:346.94048/10 , N346.94048/ 48
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Books
Designing magazines : inside periodical design, redesign, and branding / edited by Jandos Rothstein.
Publisher:New York : Allworth Press, c2007.
Call Numbers:NQ741.65/5
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